3 Effective Ways For Recruiters to Decide Exactly What To Blog About
Locating an effective topic for your recruitment business blogging can be a challenge.
Typically, individuals will choose a specific general topic as a way to become a part of an online community. Businesses will often use their blogging as an effective tool to promote their business. However, your approach to your recruitment blogging site will likely fit into a specific niche that you focus on recruiting candidates for.
While you could blog as a recruiter about a wide range of subjects and topics. Generally, it does make sense to focus on topics that both are useful to clients and candidates and can demonstrate your expertise.
There are three specific tips you can use as effective ways to enhance your blogging site. Those three specific tips include: being helpful, choosing a niche and breathing room.
Be Helpful
Recognize that you will likely be able to attract and hold onto the attention of more readers if your updated blogging content offers valuable information that every reader can use. Typically there are two (three) main groups that you can be helpful towards:
Candidates looking for jobs & hiring managers looking for staff (and HR departments).
Being helpful towards these groups is going to bring in more repeat readers and hopefully, this will increase your credibility and authority.
I suggest writing one article a week and taking turns on each key audience group.
Choose the Right Niche
Choosing the right niche for your blogging is a vital and important part of your blogging endeavours. The blogging and writing must correlate with the marketplaces and candidate pools that you recruit across.
My suggestion is that you begin your journey into the world of recruitment blogging by writing generalist pieces that help you hone your craft and then as you get better and more confident in the blogging and writing process begin to focus on content that would add real value to your audience.
To help explain this I will use an example. If you are an Accountancy Recruiter that covers Manchester. Blogging about business news covering blockchain in London is not going to really cut it. However, focusing on local topics - for instance, a new firm opening up in town or writing about trends in the job market for credit controllers in the greater Manchester region is going to be the type of content that is going to draw people in and get them to keep coming back for more.
Breathing Room
Selecting the best recruitment and business topics is one that will likely give you breathing room. You will need to find a niche that allows you to update it definitely regularly. In other words, never choose any niche topic that might be too narrow in scope. This could create a situation where you run out of the ability to generate fascinating content after just a few weeks or a couple of months.
The beauty of being a recruiter is that you get to draw upon a wide range of topics that can give you inspiration. For example, you have news-driven posts, career-driven posts, job hunting posts, interviews (both sides), insider peek at recruitment, human resources stories and local business developments as topics to name a few. Depending on your niche there will be a wide range of areas. Brainstorm ideas for content now and you will be surprised about just how much you can come up with.
In Conclusion
Starting blogging and writing for your recruitment niche first can seem like a tough task. However, if you follow the above you should be able to kick-start your recruitment right away.
If you are inspired to write a recruitment business blog, feel free to mention it in the comments below.